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Digital strategy & business

Digital strategy, executed with judgment.

I partner with companies and brands on the strategy, project management and user experience that turn digital into real business.

Let's talk View projects
Lucas Rincón
StrategyProject managementOnline marketingUser experience

02 Experience

Fifteen years across strategy, sales and product.

I started in advertising creativity and ended up running accounts and business in telematics and IoT. Along the way I designed interfaces, coded front-end and launched an award-winning startup. I learned that strategy is only worth as much as its execution: so I think and I do, with the client inside the team.

Quick facts

Based in
Barcelona · remote
Focus
Digital strategy & business
Languages
Native Spanish · Business English
Recognition
1st Prize, Explorer Terrassa 2018
Lucas is a tremendous asset for bringing new customers and upscaling operations.
Dmitrijs Jurins — Chief Technology Officer

Selected track record

  • 2023 — present

    Regional Key Account Manager

    Michelin Connected Fleet

    Barcelona
  • 2021 — 2023

    Territory Sales Manager Iberia

    AddSecure Smart Transport

    Barcelona
  • 2019 — 2020

    General Manager

    RTL Telematics Spain

    Barcelona
  • 2015 — 2019

    Partner · UX/UI Design · Front-end

    Alusión Digital

    Barcelona
  • 2010 — 2013

    Creative Strategist

    3lemon

    Zaragoza / Madrid

Education

UNIR · 2021 — 2022

MBA — Master of Business Administration

UNIR · 2021

Specialist in Digital Transformation

ELISAVA · 2014

Postgraduate in Advertising Design & Creativity

University San Jorge · 2008 — 2012

Degree in Advertising & Public Relations

03 Projects

Work that has passed through my hands.

A selection across strategy, product and brand.

04 BAD Method

Be an Active Doer.

Be someone who does

A good strategy isn't handed over in a PDF: it's built with you. That's why I bring you into the team as an active part of the project, and we move forward together, step by step, until it works.

  • 01

    Client inside the team

    I don't work for you, I work with you. You step into the project and the decisions as one more member.

  • 02

    Simple and flexible

    No heavy methodologies or smoke: a clear framework that adapts to your reality as we go.

  • 03

    In stages

    We move in short phases with visible results in each one, not in one big final delivery.

05 In the press

My work has been featured.

Expansión Cadena SER Aragón Radio Hoy Aragón Universidad San Jorge Universidad San Valero EUNCET Business School

06 Contact

Let's talk.

Tell me what you're working on and we'll figure out how to shape it. I reply personally.

hola@lucasrincon.com
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